The "Self-Care" Lie: Stop with the Bubble Baths and Do the Hard Work
- Coach Vess

- Oct 22
- 4 min read
Listen, I'm gonna be blunt. The self-care you've been sold is a lie. It's a sanitised, commodified, and completely ineffective brand of wellbeing that has you thinking a £20 bath bomb and a ten-minute meditation app will magically solve your life problems. We've turned mental health into a punchline and a trend, and it’s time to stop. We’re not talking about a quick fix or a trendy hashtag; we're talking about the real, gruelling work of building a life that doesn’t require you to constantly recover from it.
If you’re waiting for a magical feeling of inner peace to descend upon you, you’re going to be waiting forever. True wellbeing isn’t passive; it’s an active choice. It's not the fun stuff, it’s the hard stuff. It's not about escaping your reality, it's about building a reality you don't need to escape from. So let's ditch the fluff and talk about what sustainable self-care really looks like.
Your "Stress Management" is Just a Band-Aid
You’ve got a mountain of stress from a job you hate, a relationship that’s draining you, and a habit of over-committing. And what’s your solution? A yoga class on Tuesday and a glass of wine on Friday. That's not a strategy, that's a temporary distraction. You're just putting a band-aid on a gaping wound. Real stress management isn't about ignoring the problem; it's about confronting the root cause. It's setting boundaries with that needy friend, it's having the tough conversation with your boss, it's finally blocking that ex who keeps texting you. These are the things that actually reduce the stress load. The other stuff is just a temporary buzz, and you know it.
Stop acting like a victim of your circumstances and start being the architect of your life. The temporary "feel good" actions are an easy out, and they're holding you back from doing the real work that will actually improve your life.
Toxic Positivity is Ruining Your Life

Everywhere you look, you're being told to "just be happy" and "focus on the positive." It’s toxic positivity, and it’s a form of emotional bypassing. It’s the idea that if you just smile enough, the problems will disappear. They won’t. Ignoring your negative emotions isn’t healthy; it's an express train to burnout and resentment. You have to allow yourself to feel angry, sad, frustrated, or whatever else you're suppressing.
Your emotions are data. They are signals telling you what needs your attention. When you ignore them, you are ignoring the GPS for your life. And you know what happens when you ignore the GPS? You end up in a ditch. The only way out is to sit with the discomfort. Feel the feelings, process them, and then figure out what they are trying to tell you. Only then can you find a true sense of emotional wellness.
The Hard Truth About Your Habits
Let’s talk about your habits. The ones you’ve convinced yourself are “not that bad.” The late-night scrolling, the takeout addiction, the lack of movement. You know these things aren’t serving you, but you keep doing them because they’re easy. Wellbeing tips online are a dime a dozen, but the follow-through is where the real work happens. You’re not a machine, but you are a creature of habit. The difference between where you are and where you want to be is a series of tiny, uncomfortable choices.
Start small. Put your phone in another room at night. Swap out one takeout meal a week for a home-cooked one. Take a ten-minute walk. These small wins build momentum and confidence. You don't need a grand plan; you need consistency. You need to stop making excuses and start making progress. This isn’t about being perfect; it’s about being better than you were yesterday.
The Financial "Self-Care" You're Ignoring
You know what's really stressful? Being broke. And yet, you're out here spending money on things that bring you fleeting joy while ignoring your financial health. Financial wellbeing is a huge part of your overall peace. Stop acting like it’s a dirty word. Ignoring your debt, avoiding a budget, and living paycheck-to-paycheck is a form of self-sabotage. It's the ultimate act of disrespect to your future self.
Start by looking at your bank statement. Face the numbers. Then, create a simple budget. This isn't about deprivation; it's about empowerment. It's about taking control of your life so you're not a slave to your next paycheck. True financial freedom is the ultimate bubble bath.
The Boundaries You’re Not Setting
Your friends and family are not going to set boundaries for you. Your boss is not going to tell you to log off. It’s on you. Your constant availability is a sign of a lack of self-worth. You are teaching the world that you are always an option, never a priority. And then you wonder why you're so exhausted and resentful.
This is the hardest part of radical self-care, but it’s the most important. Say "no" to that social event you don't want to go to. Tell your boss you can't stay late. These conversations are uncomfortable, but they are a form of deep love and respect for yourself. Your work-life balance isn't something you find; it's something you create. And you create it by saying no to the things that drain you.
Your Life is a Business, and You're the CEO
Stop treating your life like a hobby. It's a business. Your relationships, your career, your health—they're all departments you're in charge of. It's time to start acting like the CEO. That means making tough decisions, setting a clear vision, and holding yourself accountable.
No one is coming to save you! NO ONE!!! Read that again please.Your personal growth is your responsibility. This is your one life, and it’s ticking by. You can either live it on autopilot, chasing fleeting moments of distraction, or you can take the wheel and steer it toward the life you actually want. The choice is yours.
Ready for an upgrade?
This isn't just another blog post. It's a wake-up call. Stop with the excuses and the temporary fixes. If you're ready to do the real work and build a life that you're proud of, let's get to work. Book a free "Tough Love" session with me now, and let's get you on the path to genuine, lasting wellbeing.




Comments